Colgate USA asked Candyspace to augment their Bright Smiles Bright Futures initiative with an e-Reader app for kids aged four to eight. The aim was twofold: use the existing Colgate ‘Tooth Defenders’ heroes campaign to promote good oral hygiene habits and improve reading skills.
We produced detailed user-journeys. Then page-by-page wireframes were tested until users, and Colgate, were happy with the designs. We originated illustrations, characters, sound design and settings. And directed the animation.
We built the app using Ionic’s mobile SDK cross platform framework, enabling a single codebase for publication to iOS and Android. This also meant every device had the same experience, irrespective of screen size. We spec’d in-app storage, so the next book could always be continued to - even in areas of weak connectivity. And coded the backend services to be communicable with Ionic's cloud infrastructure, so updates and new stories could be deployed at the push of a button.
Engagement rates were exceptionally high: 90% of users read and completed all the stories, and over 75% regularly return to re-read their favourite ‘Tooth Defenders’ tales!