Johanna Basford has led the adult colouring book boom, with 5 top-selling books and brand offering a range of inky-based’ products. Johanna challenged Candyspace to transform her existing website into an inky wonderland that showcased her brand. As well as a gallery where her thousands of loyal colouring fans could share their work.
Candyspace created a fully responsive site, optimised for both mobile and desktop, featuring custom-made animation to bring her drawings to life. The tailored Login Functionality inspires Johanna’s fans to share their creations and interact with each other. And a blog section enables Johanna to have a constant dialogue.
The site launch coincided with the release of her latest book “Magical Jungle”. In its first week, 31,000 people visited with over 1,300 new subscribers to the Colouring Gallery and more than 3,000 images submitted within just 72 hours. Since launch, there have been 237,000 sessions (with average dwell time doubled to 4 minutes) and 2,000 new UGC uploads every month. 44% of all traffic is now on mobile.