Mulberry were launching their new flagship Regent Street store. To support it, they tasked Candyspace with creating a digital experience that would entice passers-by inside, where they could participate in a campaign to drive wider brand awareness. Mulberry wanted their campaign’s theme, designed by artist Rosanna Webster, incorporated into our production. Within a ridiculous deadline.
We devised a photo booth, that produced a GIF of visitors photographed in the artist’s style. With the customer’s permission, this was pushed to screens in the front window and across Piccadilly Circus. Obviously customers were excited to see on-trend, supersize public pictures of themselves. And, of course, they shared these images on social media – giving organic and free, additional brand reach for Mulberry.
The Mulberry team loved it so much they extended from the scheduled two weeks to five. And asked us to investigate moving the activation to Mulberry stores in New York and Seoul. Something we're confident of achieving, as portability was always hardwired into our design and build. So Mulberry could get repeat use and an improved return on their investment.